Dear Friends,
As the Chief Executive Officer of the Barbados Tourism Marketing Inc. (BTMI) it is with great pleasure that I reach out to you, our extended family from across the globe and bring you warm greetings from your island home!
No matter where you reside, your connection to Barbados remains deeply rooted and profoundly valued.
At BTMI we understand that tourism is about the people. It is about shared stories, preserved culture and a deep sense of belonging. You, our diaspora, are ambassadors of Brand Barbados in every corner of the world. Your pride, your passions, and your presence continue to make an impact, helping to keep the spirit of our island vibrant and visible. Thank you for your support and your advocacy!
This year, we are especially excited about what’s ahead. From the We Gatherin’ campaign, to new airlift routes, to the return of yearly event favourites such as Crop Over; the Barbados Food and Rum Festival and the Run Barbados Marathon weekend; there has never been a better time to reconnect with your island. We are committed to ensuring that when you visit, the experience is nothing short of phenomenal.
We invite you to stay closely connected with us through our newsletter, social platforms, and on-the-ground activities. Barbados is your home and will always be. We look forward to welcoming you home soon. Until then, continue to shine as a beacon of Barbadian pride wherever you are.
Best Regards,
Ms. Andrea Franklin
CEO, BTMI
